Dear Fig
Let's build something together
30 Day monetization Challenge
Individualized Coaching + The Ultimate 2026 Strategy to Monetize Your Pet's Page for ONLY $149!
Join the Next Challenge Starting June 1st!
Your pet already deserves the world, this is how you start building it for them. In this 30-day challenge, you’ll learn how to turn the love you have for your pets into a sustainable income without needing a huge following. No more overwhelm, no more guessing, just clear daily actions that help you start creating opportunities you didn’t think were possible.
30 Day Challenge - How Does It Work?
 Each day, you’ll get a focused action step inside our private FB group, along with support, feedback, and personalized coaching.
This challenge will give you the exact strategy I used to earn $200,000+ in my first year of petfluencing.
Join the challenge live or take it at your own pace, with lifetime access to all materials.
Hear From Past Students
"Just 1 month after the challenge, I made over $2,000 with just 20K followers! Being able to bring in some extra money to support my family has been incredible. I truly couldn't have done it without you and your class."
- @soccercatmom
Rescue & Foster Cats
"Guess who just landed a $5,000 pet brand deal, and wrapped up a paid reptile enclosure giveaway all in the past 24 hours!! This class gave me the tools and confidence to turn pet influencing into a real career. I can actually see a future where I leave my job. Thank you for showing my lizards and I what's possible!"
- @armanireptiles
Bearded Dragons
"I never thought I would buy a guide like this but I just landed a $5,000 partnership and I want to thank you for your part in that!"
- @sit.forest.sit
Canadian Dog Mom
Here's What You'll Learn
Day 1: Get clear on your goals
Day 2: Set your page up for success
Day 3: Affiliate Links
Day 4: Best practices for Affiliate Links
Day 5: Find brands to work with
Day 6: Brand deal or scam? How to tell the difference
Day 7: How to get on a brand’s radar
Day 8: Media Kit & Case Studies
Day 9: Rates and what to charge
Day 10: Find the right contact to pitch to
Day 11: Pitch to brands
Day 12: Follow up
Day 13: Why brands say no
Day 14: When you should say no
Day 15: Negotiations Part 1: How to Negotiate
Day 16: Negotiations Part 2: The Art of NegotiatingÂ
Day 17: Email Templates for every stage of a deal
Day 18: How to read contracts and what to look out for
Day 19: How to upsell (packages)
Day 20: How to make a consistent incomeÂ
Day 21: Invoicing + how payment works
Day 22: KPI Kit (Key Performance Indicator Kit)
Day 23: Content Briefs (understanding what brands expect)
Day 24: How to create good ads
Day 25: UGCÂ
Day 26: Starting a legal business (when to register, how, etc.)
Day 27: Taxes
Day 28: Outsourcing + When to Hire HelpÂ
Day 29: Diversifying Income (multiple streams of income)
Day 30: Planning for retirement
So are you ready to start making money?
Wait, who am I and what do I know?
Hey, I'm Chas!
I was a full time travel content creator on my page @through.the.llyns for over 5 years. During this period we traveled the world full time, but in 2022 we decided to settle down. Thus my miniture zoo was born. I started a new page from 0 and began documenting the journey. My goal was simple: I wanted its growth to be real, genuine, and replicatable. I wanted to show myself that my first page wasn't just luck and find a method that could work for anyone. So, rather than relying on my established page, I decided to let @dear.fig grow organically, without any shortcuts.
by the end of 2023 that page had grown 700K+ followers and earned over $200,000
Proving that my methods work! Now, I'm sharing my strategy with you!
#nogatekeeping
but are you actually a good teacher??
Don't just take it from me, hear from my students
Some questions you might be asking
This challenge is a little more advanced than my Growth Challenge where I teach you how to start and grow a pet page. It is advised you have an established pet page, although you might not need as many followers as you think! I've helped accounts with as little as 5,000 followers land paid collaborations!Â
This challenge is written specifically for pet accounts. You can certainly apply the tips for another niche, but you will have to do the mental gymnastics of figuring out how to do that. If you're looking for guidance in another niche, I recommend checking out my Insta Secrets Ebooks!
You will need to dedicate 1-3 hours a day for the next 30 days to see the full benefits of this challenge. It will require a lot of work and dedication, but it will be WELL worth the hard work. Putting you right on track to becoming a successful petfluencer.Â
If you want to participate, but don't have the time this month you can still join now, keep the texts, and implement them on your own time!
Meet the coaches!
Chas - @dear.fig
I’m a full-time content creator, entrepreneur, and pet mom to 9 pets. I’ve built two successful creator brands in completely different niches, which has given me a deep understanding of how content, growth, and monetization actually work across platforms.
My pet page grew 500K followers in just 6 months, and I went on to earn $200,000 in my first year as a petfluencer. Inside this challenge, I teach the exact systems I use for viral content, sustainable growth, and turning a passion page into a real business — without relying on trends or guesswork.
Maddie - @maddie.travel
Maddie (@maddie.travel) is a content creator who has absolutely excelled in her niche. She’s grown her page to 160K+ followers and is now a full-time content creator and coach in the self-love and personal growth space.
She brings a powerful perspective on confidence, consistency, and showing up online as yourself — helping creators overcome self-doubt and build brands that truly connect.
Nikki - @nikkiitomlin
Nikki (@nikkiitomlin) is a full-time content creator with 100K+ followers. She has firsthand involvement in the strategy and optimization processes that have informed multi-million follower accounts.
She has a behind-the-scenes understanding of what actually works and brings a practical, execution-focused approach to content, systems, and consistency — helping creators stay on track and keep moving forward.
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